..Or something like that.
--IBI
Direct Address -- Somewhere in Cardiff, Wales, there is a pirate, forever hated by the music industry for downloading a copy of a French album a few weeks early. A girl in Beijing uploads the tracks of a CD she just purchased to YouTube, from where they will be downloaded across the world. As pirated music becomes more accessible and the world more inter-connected, doesn't it make more sense for
Compare/Contrast -- Once upon a time, to hear music you needed a musician. Since then, it’s evolved through the ages--vinyl to tapes to compact discs to now, digital. With each new technology the world has grown smaller, and in the age of the Internet, drawing lines between countries can no longer stop fans from downloading their music. Instead, it may only be pushing more and more fans to become pirates, hated by the music industry because there was no legal way to purchase the songs they wanted to hear.
Direct Address -- Three a.m. and you just found out that your very favourite band finally released their new record--in Europe. There isn’t even a release date for the States yet. Now you have a choice. Download it now, or wait a couple months. Which do you choose?
Compare/Contrast -- Once upon a time, to hear music you needed a musician. Since then, it’s evolved through the ages--vinyl to tapes to compact discs to now, digital. With each new technology the world has grown smaller, and in the age of the Internet, drawing lines between countries can no longer stop fans from downloading their music. Instead, it may only be pushing more and more fans to become pirates, hated by the music industry because there was no legal way to purchase the songs they wanted to hear.
Direct Address -- Three a.m. and you just found out that your very favourite band finally released their new record--in Europe. There isn’t even a release date for the States yet. Now you have a choice. Download it now, or wait a couple months. Which do you choose?
I think the third (direct address) lead works really well. You may want to try leading with your own experience, too, to see if that's even more effective than what you've already got.
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